As we turn more and more frequently to our computers and cell phones in our daily lives, it is an easy mistake to believe the age of print is dead. If you’re running a small business, you’d be mistaken to think so. When it comes to internal communications, there is a great deal of value in going digital and taking advantage of modern office technology. It reduces spending and makes sharing easier. For marketing to potential customers, however, classic printer technology is still a valuable, even vital, tool for small business owners.
The key to success with a modern small business is being smart with your office technology. By creating the right mix of digital appeal and physical components in your marketing, you’ll see your close rates go up, taking profits with them.