Print Still Provides Results, Even in the Digital Age

As we turn more and more frequently to our computers and cell phones in our daily lives, it is an easy mistake to believe the age of print is dead. If you’re running a small business, you’d be mistaken to think so. When it comes to internal communications, there is a great deal of value in going digital and taking advantage of modern office technology. It reduces spending and makes sharing easier. For marketing to potential customers, however, classic printer technology is still a valuable, even vital, tool for small business owners.

• There remains a natural appeal to tangible items. The same offer made in the form of a booklet or brochure your potential customer can keep on them is more effective than a digital pitch which disappears once they close the tab.
• A recent survey found that 85-percent of consumers are more likely to patronize a business which utilizes print technology to create custom pitches.
• The appeal to printed content extends across all demographics, despite assumptions about younger generations preferring everything to be digitized.

The key to success with a modern small business is being smart with your office technology. By creating the right mix of digital appeal and physical components in your marketing, you’ll see your close rates go up, taking profits with them.