The production printing business is still alive and well. Even in the digital world, consumers still appreciate print’s tactile nature. What production printers have to keep in mind is that they aren’t competing with digital files, but instead bridging the gap between tactile and digital. Here are some tips for your print business.
Find out about your customers. Use the data to improve experiences. Digital and print marketing can work together and the print business can succeed at making sure that print marketing reaches its base. The more you know about customers interested in print advertising, the more likely you are to be able to get marketers on board with print.
Color printing is how you get attention. Consider envelopes, for instance. You can print four-color envelopes that will stand out in the mail. Likewise, you can use shiny, metallic ink to get attention. This type of marketing works because it draws consumers eyes in.
When it comes to production printing, you have to know who still reads print. If you understand the importance of the print business then you will have an easier time reaching marketers and convincing them that it is still relevant. The more you know about print, the easier it’s going to be to continue growth as a print business.
Employees can receive training. Some learn the necessary skill sets to fix problems. Then there are employees who display what many companies use as a tag line but seldom fulfill. Personal dedication to their company and their customers isn’t a skillset it’s a mental model rarely encountered today. Josh’s extraordinary service, attention to detail and humble conduct showers himself in honor and brings honor to SVOE.