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As we turn more and more frequently to our computers and cell phones in our daily lives, it is an easy mistake to believe the age of print is dead. If you’re running a small business, you’d be mistaken to think so. When it comes to internal communications, there is a great deal of value in going digital and taking advantage of modern office technology. It reduces spending and makes sharing easier. For marketing to potential customers, however, classic printer technology is still a valuable, even vital, tool for small business owners.

Printing and scanning may play a significant role in your business operations, and effective management is essential so that the print network runs smoothly. If you haven’t already connected your company with a print optimization partner, it may be time to consider your options. Print optimization can save your company money, increase efficiency, and decrease your carbon footprint.

Cutting Costs

With the rise of e-books, e-magazines, blogs, and the Internet, the print industry has steadily converted to a digital equivalent. This change has prompted the question of whether print is dead to be asked from not only customers, but also from relevant businesses. However, the print industry as a whole includes both physical and digital print media. Printers and copiers are needed for both aspects of the industry. The future growth of the digital print media industry alone is enough to disprove the dead print media myth.

Xerox and Cisco announced a new combined effort to help reduce gaps in network security called Cisco Identity Services Engine (ISE). Each cloud-based printer, copier or MFP represents a crack in your defenses that intruders may potentially exploit to gain access to your vital data. As the number of these devices rapidly increases, having better tools to administer them becomes essential.